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The first is the continuous and steady growth of the industrial scale. During the five years of the “Twelfth Five-Year Plan”, the annual growth rate of the added value of the paper packaging industry increased by 8.2%. The asset size, output, output value, total profit, and import and export volume of the whole industry were all created. A new high in history.
The second is the gradual optimization of the industrial structure. In the past, nearly 55% of the paper packaging industry was concentrated in the Pearl River Delta, the Yangtze River Delta, and the Bohai Bay Economic Zone. In recent years, there has been a great change. With the transformation of China’s export-oriented development strategy to the domestic demand-driven development strategy, the industry in the southeastern coastal region has accelerated its transfer to the central and western regions, providing a huge market space for the Midwestern paper packaging industry. In recent years, the growth rate of the packaging industry in the central and western regions has been significantly higher than that in the eastern region, becoming a new highland for the development of the packaging industry. Therefore, the five major paper packaging industry regions, including the Pearl River Delta, the Yangtze River Delta, the Bohai Bay Economic Zone, the Central Plains Economic Zone and the middle reaches of the Yangtze River, account for more than 60% of the national paper packaging industry. At the same time, the promotion of industrial layout tends to be reasonable, and the proportion of large and medium-sized enterprises has gradually increased. A number of advantageous enterprises, listed companies and enterprise groups with strong international competitiveness have grown rapidly, led by leading enterprises, and large and medium-sized enterprises have mutual benefits. The organizational structure is gradually taking shape.
The third is the ability to adapt to market changes. With the transformation of China's industrialization in the middle and late stages, the growth rate of China's paper packaging industry has entered a new period of moderate growth, and the ability to adapt to changes in market demand has also been continuously enhanced. For a long time, China's paper packaging industry has embarked on a different development path from Europe and the United States. After more than 30 years of development, we have established itself as a world power in China's paper packaging industry. However, we should be soberly aware that China has achieved this goal with the cost of nearly 30,000 companies, more than 5,000 production lines and millions of employees. The Third Plenary Session of the 18th CPC Central Committee proposed a comprehensive and deepening reform decision, which pointed out the timetable and road map for the development of the paper packaging industry. "Rechanging the old development concept and changing the economic growth mode" has become the consensus of the whole industry.
The fourth is the diversification of the way and mode of enterprise development. China's paper packaging enterprises have long been accustomed to fighting alone, to cope with the upstream and downstream extrusion, and to deal with peer competition, which often makes our company's development difficult and difficult. Today, overall development, division of labor, resource sharing, and mutual profit are increasingly becoming the first choice for entrepreneurs. Many companies have different levels of cooperation with upstream and downstream, and there is less pressure to establish good relationships. Through joint ventures, mergers and acquisitions, acquisitions, etc., we have expanded our scale, and some have worked closely with users to evolve product packaging into packaging integration services. A group of enterprises have taken historical experience and explored a country with strong cooperation, stock cooperation, industrial chain extension, foreign acquisition, Sino-foreign enterprise cooperation, east-west cooperation, north-south cooperation, upstream and downstream integration, and new capital entering the paper packaging industry. The road to development.
The fifth is the new step in the transformation and development of the industry. Intelligent manufacturing, "Internet +" has begun, and the automation production line, digital workshop, modern logistics, etc. have risen and formed a certain scale. New formats and new models are constantly appearing. "Internet + packaging" Linking the main bodies of the industrial chain to the same platform, informationization, big data, and intelligent production will greatly improve operational efficiency, reduce costs, and provide customers with fast, convenient, inexpensive and high-quality integrated services. Zhejiang Wenzhou Dongjing Science and Technology Co., Ltd. is building an intelligent packaging service platform for small and medium-sized enterprises to reduce costs and increase efficiency and value. It is the first two-integrated enterprises in China that passed the acceptance inspection by the Ministry of Industry and Information Technology in 2014. Packaging solutions have been recognized by all parties. Shengda Group and Pig Bajie.com jointly created a cloud printing service platform. At the same time, they are planning to build a smart factory for paper packaging industry. Xiamen Hexing Packaging has set up a joint packaging network to engage in the "Internet + packaging" attempt. After 10 months of operation, the development trend is very promising. In addition, many companies such as Meiyingsen, Yutong, Jinjia, etc. have injected Internet genes into the smart manufacturing field or cloud printing market. The Internet of paper packaging and printing industry will undergo great changes, and industry integration will usher in new the power of.
The above five characteristics are introduced. Let's talk about the existing problems. I think there are mainly five aspects.
The first is that there are more SMEs, the industry's entry threshold is low, the investment scale is relatively small, the industrial layout is relatively scattered, and the low-grade repeated construction phenomenon is serious.
The second is that labor efficiency is low. Compared with developed countries, the per capita labor productivity is only one tenth of the level of others.
The third is the uneven development of the region. Some regions have serious overcapacity, which not only wastes precious resources, but also hinders the healthy and sustainable development of enterprises.
The fourth is that the overall level of equipment is not too high, and the complete set of equipment with high technical content still needs to rely on imports.
The fifth is that production costs have increased rapidly and competition in the industry has been fierce.
To sum up, it is actually the two most important issues: First, overcapacity, low industrial concentration; second, low integration and low production efficiency. Therefore, our entire industry is often squeezed up and down, passively deceived.
Due to the low concentration of our industry and the atomic market structure, competition is fierce and there is a lack of voice. Taking the soaring price of raw paper since the fourth quarter of last year fully illustrates this point. The rise in the price of raw paper can be said to be unprecedented. Although there are some objective reasons, the bulk of raw materials, fuel prices, waste paper imports and quality standards Raising the price of the entire waste paper market continuously, the strict inspection of transportation limits caused the transportation costs to rise, the environmental protection to increase the rectification efforts to shut down a number of substandard small paper enterprises, etc., coupled with the increase in the number of enterprises caused by panic Paper stocks, even there is a priceless paper.
We believe that since the fourth quarter of 2016, the price of packaging paper has continued to rise, especially in the past three months, the price has almost doubled. The price increase is the inevitable result of China's supply-side structural reform, and is also the inevitable result of China's implementation of the new development concept. The paper industry compresses excess capacity, implements strict environmental protection policies, increases papermaking costs, and reduces paper supply, causing price increases. From the trend point of view, this trend of price increase may not change significantly in the short term, and packaging companies must adapt to the new normal of high raw paper prices. At the same time, China's paper packaging industry is experiencing an industrial integration process, which will also accelerate the pace of industrial concentration.